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Success stories

Anadolu Efes produces and markets beer, malt and non-alcoholic beverages in a wide geographical area comprised of Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and Middle East. Products of Anadolu Efes, are being enjoyed in more than 70 countries worldwide.

Anadolu Efes, commenced its operations in 1969, is the leader of the market since 80s. Starting from 90s the company also expanded overseas with a leap which can be said to be a turning point. Anadolu Efes, which continues its operations in order to ensure commercial sustainability in the global market, has entered into a strategic partnership with SABMiller, and increased its strength in the foreign markets. With the agreement made in 2012, Anadolu Efes has taken over the operations of SABMiller in Russia and Ukraine, and become the second largest beer manufacturer in Russia.

Today, Anadolu Efes continues as a global company, which sells three quarters of its production abroad. In terms of sales volume, it is the 6th largest brewer in Europe, and the 11th largest in the world. With its 15 breweries, 6 malt production facilities and 1 hops processing facility across 6 countries, including Turkey, Anadolu Efes is one of the most important players of the region.

Anadolu Efes aims to excel at quality and operational performance, while respecting the sustainability priorities. Anadolu Efes, taking place in common platforms with initiatives and non-governmental organizations, is an important partner of United Nations Global Compact Turkey. In 2014, the company signed the UNGC CEO Water Mandate as the first Turkish company and listed among the global business leaders by its sustainable water policies. Anadolu Efes, continuing its successful operations for more than 45 years, has put its name to numerous very successful endeavours from sports to art and from culture to music, in the countries where it operates. It has also given its name to the most successful basketball team in Turkey – Anadolu Efes.

«Gunsel» was established in 1997.

Its way the company began providing bus transportation services to passenger, but soon was able to expand the list of its features. Due to high professionalism of their team, well-established pattern of work and the availability of the latest technical facilities the company has taken a leading position also in the field of cargo delivery; the delivery of cargos was added to the list of services all over Ukraine.

«Gunsel» occupies a leading position in the field of cargo delivery more then 15 years. The company made a real breakthrough for the transport services. Professionalism, quality, efficiency, responsibility and a high level of comfort and service are the main concept of «Gunsel».

A successful global brand, Beko was set out in the early 90s with one goal in mind: Provide Smart Solutions to improve the daily lives of customers. Today Beko is the 2nd largest brand in Europe, number 1 home appliance brand in England and the fastest growing brand in Germany, and also one of the top ten brands in the world. Beko continues to develop highly energy efficient electrical appliances that deliver exceptional value, superior quality, with high levels of customer satisfaction, by listening and responding to the needs of consumers.

In Ukraine Beko was established in 2012 as Beko Ukraine LLC and by 2014 has already become one of the leaders on the Ukrainian market, becoming the number 4 domestic appliances brand. Today Beko is a well-known brand in Ukraine with strong leading positions in the market and great desire to grow further, improving the daily lives of Ukrainian customers.

Beko is one of the brands of Turkish Company Arcelik A.S.. Being established in 1955, Arçelik A.S. is one of the largest household appliance producers in Europe. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 15 different production facilities in six countries (Turkey, Romania, Russia, China, South Africa and Thailand), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

Nowadays Beko is a global home appliances brand and the first choice of 440 million consumers in more than 100 countries.